Learning about Branding at the Local Business Development Forum

I attended the Local Business Development Forum at the Grand Hall of Empire Hotel and Country Club on the 18th November 2010. The links to the slides were given to the participants, and since it was made available on the AsiaIncForum Website, I assumed it would be OK for me to upload it to scribd [...]

Apartment Units for Sale!

That would be an ad that we will soon see in Brunei Newspapers, Websites and other real estate ads. I was aware that the strata title was already approved early this year, but I had not hear anything since then. And now I found that there has already been applicants according to an article in [...]

Market Segmentation Leads to Product Divergence

Basically there IS no perfect PRODUCT, there ARE only perfect PRODUCTS. Malcolm Gladwell shares the story of Howard Moskowitz on how he discovered the idea of perfect products depend on the market segmentation. The reason why we have a variety of a single product, 3 types of spaghetti sauce, several types of nescafe and so [...]

Brunei’s Credit Crunch?

I was interviewed during the brunei national day and one of the questions asked was, what I was looking out for in 2010. I guess it has been on my mind for a while now, at I answered that I was a bit worried about the near future economics in Brunei, due to the recent [...]