Being a photgrapher, my wife found this article http://photofocus.com/2009/10/30/five-things-you-can-do-right-now-to-grow-your-photography-business/
the article is about things photographers can do grow their business. I found the article to apply not just to photographers but to other businesses as well. Here is my interpretation of the article.
- Own Your Own Zip Code
Start with your own area. Why would you be in a certain area and market to the whole country. It takes more time, effort and money the further you are from your area. A marketing guru talks about how to make your product a purple cow and how building your own tribe is essential to marketing your business.
- Show What You Want to Sell
Show what you have to sell, and show relevant things. Imagine going to a shop and all you see is a Logo, a desk and a person. If you have products showcase them, if you have services, show pictures or certificates, news clippings, or achievements. A fast food restaurant always show the picture of food they serve. Additionally, this may also mean market yourselves. So, don’t forget to use facebook pages, twitter, or create your own website for you business. (If you want to make a website, you can hire me either to build it for you, or to teach you :) )
- Network Like Crazy
Get to know more people, they might be your potential customers, business alliance partners. Join a network or an association, if possible something related to your business. Even better, find a business development community or association where you can meet other business owners and manager. I’ve joined LiveWIRE Brunei. There’s also the LiveWIRE International
- Avoid Time Stealers
Do the things you do best and avoid doing things that you can let other people do it for you. Of course some people or business may be on a budget. So they may have to do things by themselves. If that’s the case then I’d recommend finding and hiring someone else – a salesperson to find more money for you, so you have the budget to hire someone else to other stuff for you. Manage your time, and delegate tasks.
- Charge More Money
More money more profit, some people would be scared to raise their prices in fear of losing customers. But if a business is the best at what they do, why would they charge less? Even luxury business can thrive in a downturn economy. http://www.entrepreneur.com/startingabusiness/businessideas/article203048.html
I have to admit, I have to master some of theses my self. So wish me luck, as I wish you good luck.