International Halal Market Conference 2010


The International Halal Market Conference (IHMC) 2010 was held at the International Convention Centre (ICC) on the 5th and 6th of June 2010.

The Guest of Honor for the conference was Her Royal Highness Paduka Seri Pengiran Anak Puteri Hajah Masna. The conference covered on topics concerning the past, present and future of the halal market. Among the topics discussed were:

  • updates concerning the Brunei Halal Brand Initiative.
  • the international market trends and how halal can be the megatrend.
  • how a huge company like nestle is making halal as a business model.
  • Halal Finance and investments.
  • National Halal Programmes from countries that are close by like Singapore, Thailand and Philippines, as well as those in Australia, UK and Bosnia Herzegovina.

Details of the Conference can be read from the IHMC official website.

There were several issues that were raise from Questions and Answers sessions as well as the discussion dialogue held at the closing of the conference. Among them were:

  • How each country has made their own halal certification process and branding,  may benefit from putting a single halal certification for all countries. as this would help the countries to import and export to each other more easily. OR to have a single marketing company for all the halal certified countries/companies e.g. diamond marketing.
  • The issues of different countries may be practicing process that may seem dubious to each other. e.g. the use of stunning before the slaughter, or using machinery for slaughter.
  • Promoting Brunei Halal Brand by having companies undergo a sort of American Idol version for Halal Business or Business plan. and then have them present at the next IHMC.
  • Promoting CSR or Community/Corporate Social Responsibility as an Islamic way of doing business.

View the facebook photos here.

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