Market Segmentation Leads to Product Divergence

Basically there IS no perfect PRODUCT, there ARE only perfect PRODUCTS.
Malcolm Gladwell shares the story of Howard Moskowitz on how he discovered the idea of perfect products depend on the market segmentation. The reason why we have a variety of a single product, 3 types of spaghetti sauce, several types of nescafe and so on.

Richard Branson interviewed by Chris Anderson on TEDtalk

 

Jeremy Clarkson called Richard Branson a beard...

Image via Wikipedia

 

Here’s a video of Richard Branson being interviewed by Chris Anderson on TEDtalks¬†is good example of someone who didn’t do academically well in school becoming an entrepreneur. He may not be articulate in here, but his business empire – Virgin, speaks for itself.

Allow yourself to be copied and market yourself for free!

this is an observation from google/youtube on tedtalk

it is possible to use youtube’s users “infringing copyrights” to market the pirated products and bring in revenue for the copyright holder. In their case, they had the “pirates” upload filled with ads leading the viewers to original content, and generated revenue from there. in this case chris brown’s forever.

I guess that means several things for content developers. such as:

  • musicians/music labels can allow their content to be pirated as long as the pirated content generates leads
  • photographers can allow their copyright picture to be used as long as it leads the “pirate’s” viewers to the photographer. maybe by putting a watermark of the photographers website on the images.
  • book publishers allow excerpts to be shown online, but contain a link to purchase the books. I think amazon.com does this.

This video reminds me of Chris Anderson’s “free”. Give something for free and get your customer to pay.

Training Kids to be Entrepreneurs

What do you do with students who suck in academics?

Teach them to be entrepreneurs!

How people make choices

I’ve been checking TEDtalks a lot recently. This one surprised me. Thinking how to use this in promoting my products and services. Check it out, Dan Ariely asks, Are we in control of our own decisions?